Common Questions about Email Marketing
Q: Why have an email marketing campaign?
A: Consumers Prefer Email. As many small businesses work within limited marketing budgets, that they can’t waste time with marketing tactics that don’t work. Email marketing is a great way to contact prospective clients as well as continue to delight your current clients. By sending interesting emails that offer your target audience something of value, you are achieving both goals. As with all types of marketing, consistency is a big factor with email marketing. It’s a numbers game, and regular emails are recommended.
Q: Can I buy an email list?
A: No. You should not buy an email list! They are ineffective and get identified as spam. Always get permission; everyone on your list should have opted in to receive emails from you.
Q: Do I need an unsubscribe link?
A: Yes. Federal anti-spam laws require you to give people a way to unsubscribe from your list every time you send them an email.
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